Our Vision: An ethical marketplace where buyers and sellers trust each other. Our Mission: BBB’s mission is to be the leader in advancing marketplace trust. We do this by: Setting standards for marketplace trust Encouraging and supporting best practices by engaging with and educating consumers and businesses Celebrating marketplace role models Calling out and addressing substandard marketplace behavior Creating a community of trustworthy businesses and charities People today are overwhelmed with choices – and often unsure about where to find verified, unbiased information. There are more than 30 million businesses in North America alone; and hundreds of thousands of sites around the world where people shop online. There are thousands of free and subscription websites that offer a range of information, including reviews, reports, directories, listings, and gripe sites. BBB is the one place you can find it all. For over 100 years, BBB has helped people make smarter decisions and is evolving to meet fast changing marketplace needs. BBB sets standards for ethical business behavior and monitors compliance. Almost 400,000 Accredited Businesses meet and commit to our high standards. BBB helps consumers identify trustworthy businesses, and those that aren’t, through more than 4 million BBB Business Reviews. BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say. BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going. BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers. BBB offers its national and local consumer services online and in person. Through our efforts, BBB helps millions of people each year.