Amlin Analytics combines consulting, technology, common sense, and a passion for outdoor industries to give a better rate of return on your data investment. We do this by first leveraging the assets already available to your company. If those aren’t enough, we’ll bring in additional technologies that will add value to the process. Business Intelligence (BI) is the “how” of using your data to effectively run your business. The “what” is the data behind the scenes. Data by itself is useless. Data needs to be turned into something that can be harnessed so that intelligence can be extracted and then acted upon. The “why” you use data comes next -- it’s your company gaining additional competitive advantage and increasing your bottom line. “Data-driven decisions” have lately received a great deal of hype. What if your “Data-driven decision” only takes you part-way through your challenge? Now you’ll have to scramble to make up for the lack of knowledge. Amlin Analytics will provide you with the information, insights and recommendations so you can engage your valuable business expertise to “pull-the-trigger” on an educated decision. Amlin Analytics - a Veteran-owned company.