The landmark will be a world-class and first-of-its-kind 280 m high-rise and theme park that aims at inspiring and entertaining families, tourists, citizens, etc. with fairy tales and adventures. The tower is located in Nordhavn right by the sea in Copenhagen with great access by public transport and close to the cruise ship terminals. This makes the tower an ideal location for residences, offices and conference guests and visiting tourists in the theme park and the hotel. Mission: To establish an iconic landmark with remarkable architecture in Copenhagen and to inspire and to entertain families with fairy tales and world-class adventures. Focus: A unique business model with desire to go, stay, spend, share and come back. Values: Fantasy, Creativity, Innovation, Caring, Green, Profitable, Fun and Learning. Goal: Build an iconic landmark in Copenhagen and other metropoles that introduces new and old admirers to the wonders of H.C. Andersen’s fairy tales. “Copenhagen is a city of spires. The city centre has evolved with its historic spires as landmarks: the Stock Exchange, Church of Our Saviour, City Hall and Christiansborg Palace. From the sea and harbour, the landmarks are currently the cranes, power stations and silos. Located at the maritime gateway to Copenhagen, the H.C. Andersen Tower will give us the opportunity to reimagine Nordhavn’s new district, the harbourfront as well as Copenhagen’s skyline to be an integrated architectural whole.” Bjarke Ingels, Founding Partner, BIG www.hc-andersen-tower.com