ZAD is the brainchild of a group of young, passionate Kuwaiti financial professionals driven by a vision of fostering a culture of investment in Kuwait. And for this team, Zad began as a means to answer a need in the market: the need to make investment an accessible concept and viable choice for a broader audience. In 2021, Zad received the financial and logistical backing of financial market stalwart, The Securities House – one of the largest investment houses the region and the largest Sharia-compliant asset manager in Kuwait.