A large part of my work involves helping newly funded web-based start-ups develop their brand strategy and their business model. These consulting engagements involve brand positioning, brand personality and brand visualization.The end result is a measurable brand performance that has directly attributable actions, reactions and most importantly interactions. Allegori is the representation of abstract ideas or principles by characters, figures, or events in narrative, dramatic, or pictorial form. For your purposes Allegori is simply consulting with Ran Mullins. I focus my efforts on the strategic thinking and planning that precedes the tactical branding work of identity, website development and business planning. I help companies 'be their story' through processes including workshops, consulting, retreats and executive coaching.