Echo Research is an international market research company providing brand and reputation insights to drive performance improvement and transformation. It runs Britain’s Most Admired Companies study, the longest survey of corporate reputation in the country, and has served over 500 clients spanning all sectors since its inception in 1990. Initially trading as CARMA International in 1989, the group changed its name to Echo Research in 1999 when it extended its media analytics with market research capabilities. With offices in the UK, France, Singapore and the U.S.A., it was acquired by Ebiquity PLC in 2011 and integrated into the Market Intelligence division. In 2018, Echo Research was bought back by its original founder, Sandra Macleod at Mindful Reputation Ltd.