The Boise Advertising Federation (BAF) is a non-profit volunteer trade organization made up of members in the marketing, advertising, design, web, mass media and public relations industries. Its affiliation with the Idaho Advertising Federation as well as the American Advertising Federations has helped it be one of the oldest trade organization in Idaho (founded in 1910). Our primary goals are to educate and promote professional development among the membership; and guide and protect the advertising industry in the Treasure Valley and Idaho