The World Trade Association is a membership-driven organization that links companies and individuals with common interests in expanding their international business; exchanging history, challenges and experiences; increasing member knowledge of expertise in international sales and services in the Milwaukee-area and beyond. Events sponsored by WTA are organized by our members, who bring programs on timely topics and local business men and women with international business experience together to share their knowledge and expertise. Going global takes vision and hard work. You need to know about overseas business opportunities, learn how to tap into effective distribution channels and understand the unique cultural and legal nuances of geographic markets. The World Trade Association, formed in 1932, holds monthly meetings on international trade and is a network of 300 corporations with 900 individual members. WTA meeting topics include cultural training; logistics; legal and taxation issues; international finance; distributors, agents and joint ventures; and import/export regulations and challenges.