Keegan & Donato Consulting is a specialty research firm serving attorneys and their clients with independent and reliable consumer-based and B2B survey solutions. Our work gives litigators the confidence to make strategic case decisions for their complex litigation. Since our founding in 2011, our consumer research and expert testimony in trademark infringement, copyright, economic damages and other business-related disciplines has contributed to significant favorable settlements and verdicts in federal and state courts, the Trademark Trial and Appeal Board (TTAB) and the US International Trade Commission, before arbitration panels and a host of other legal venues. We bring over two decades of experience across a range of niche services: ◈ Designing and executing methodologically sound consumer survey research studies ◈ Objective evaluation of existing survey research ◈ Litigation and non-litigation consulting ◈ Marketing research and strategy ◈ Expert testimony ◈ Rebuttal work When bringing a trademark/intellectual property claim to court, judges have an expectation that data will be introduced that supports those claims. The standards for these claims – and the corresponding research and survey methodologies – is rigorous. Many of our surveys have been admitted into evidence. We also bring a level of expert testimony that is unmatched in the industry. SPECIALITY AREAS ➢ Likelihood of confusion ➢ Strength of mark ➢ Secondary meaning ➢ Acquired distinctiveness ➢ Lanham Act claims ➢ Consumer perception ➢ Consumer understanding ➢ Damages analysis ➢ Forensic economic analysis You need to protect your brand. A well-designed consumer research study can provide empirical evidence on whether an alleged trademark infringement is having a real-world impact on consumers. From design to research to execution, our surveys can withstand the rigors of litigation.