The British Fishing Tourism Association, Formerly (BCFROA, represents the Fresh Water Tourist Fishing Industry. The BCFROA represent over 150 fishing resorts and outfitters across BC. We work with others in the public and private sector to protect those areas currently in use and to preserve the wilderness experience in British Columbia for the enjoyment of future generations. It is an industry lobby group whose members are dedicated to providing a quality outdoor experience for their clients, and to fostering an appreciation of the richness and sensitivity of the natural environment among all users. Rest and renewal is an important part of your experience, and BCFTA members offer a wide variety of other activities. Remember, you don’t have to fish to enjoy the outdoors.