Bright Line Eating (BLE) is a scientifically grounded program that teaches you a simple process for getting your brain on board so you can enjoy freedom from hunger, food obsession & cravings. It's grounded in cutting-edge psychology and neuroscience, and its tenets fly in the face of almost every commonly accepted weight loss strategy. BLE provides a plan to follow that is effective and proven to work. It’s not a quick fix or a gimmick. There are no pills and no powders. We are precise with our eating, but we don’t restrict portions to tiny amounts and we eat a lot of whole, real food. The core principles of BLE are Bright Lines—clear, unambiguous boundaries we don’t cross just like a non-smoker doesn’t smoke, no matter what. The four Bright Lines are: Sugar, Flour, Meals, and Quantities. Bright Line Eating is very structured and takes a liberating stand against moderation. We adopt an addiction model because for many people, eating even a small amount of an addictive food doesn’t make the craving go away—it makes it worse. Bright Line Eating facilitates a paradigm-like identity shift necessary for people to stick with it long-term, get all the way down to goal weight, and happily, gleefully, stay there. BLE is definitely a weight loss program, but it’s more than just a way of eating—it’s a movement. We believe BLE is the most effective weight loss program in the world and we’re amassing the data to prove it.