"Zihua" (zihua.com.cn) is China's first online learning platform focused on the creative industries. The company aims to empower creativity in film, photography, music, design and art by providing cutting edge, high quality, and practically-adapted online courses. The platform also includes an online media platform delivering a unique perspective on creative endeavors, interviews with leading creatives, and a comprehensive set of offline intensive learning workshops and other events to increase user engagement, interaction and diverse learning styles. “自化”（zihua.com.cn）是中国首家专注于创意产业的在线学习平台，聚焦在影视、摄影、设计、艺术、音乐领域，自化创意集专业性、互动性、启发性于一体。致力于为影视、摄影、艺术、设计和音乐领域的创意者提供品质优良、新颖别致、易于实践的课程，自化创意打造了独特的以线上视频课程为主，以行业资讯自媒体、创意人访谈、线下创意训练营等注重分享和增加用户互动交流为辅的多样性学习方式。 Unbox Yourself - 破框而出，做自己！