The business world is going through a big and rapid change. Digital and mobile technology have brought about immense power in customers' fingertips. Today's customers are well informed and expecting greater experience than just a good service or feature packed product. Products and services are reached to the level of 'sameness' in most of the industries. Emotions, trust, convenience, ease of transactions and overall customer experience throughout the association with business, play a deciding role in individuals customer's decisions. The world is witnessing herald of a new economic phase called 'Experience Economy'. In this era and for that matter always, Customer Experience (CX) is a competitive edge which can't be copied by competitors. We believe customer must feel happy each time they transact with bossiness and should be happier to do it more often.