The Bicester Collection, Value Retail - A Distinctive Fashion Experience We are passionate about our product, which is the fashion experience we deliver. Each Village is home to a distinctive curation of international fashion and lifestyle brands, together with celebrated European designers unique to the individual fashion pedigree of their respective regions. The Villages are all located in Europe and China's most important luxury and fashion markets, which appeal to high spending and discerning visitors. We are committed to creating magical and memorable experiences for our guests. We support, nurture and spotlight new talent in fashion, art and design. Over the last ten years we have showcased collections from up-and-coming design talent, creating exciting and imaginative experiences where guests can discover the work of the next generation.