Cosmetics Alliance Canada (formerly the Canadian Cosmetic, Toiletry, and Fragrance Association) is the leading Canadian trade association representing the cosmetics and personal care products industry. Founded in 1928, we represent more than 150 member companies who manufacture, distribute, and supply personal care products marketed in Canada. These products are essential to living better, healthier lives and include everything from soap, shampoo, and toothpaste to moisturizer, lipstick, and sunscreen. As the makers of such a diverse range of products millions of consumers use every day, our members are committed to product safety, quality and innovation. Cosmetics Alliance Canada acts as the principal voice of the industry with government and media, representing our members on a wide range of issues and interests. We shape legislation, regulation and policy to enhance the ability of member companies to conduct business effectively in Canada and to promote global competitiveness. We also communicate with media and other groups to mitigate issues and encourage trust and confidence in the industry and in the safety of our products. Cosmetics Alliance Canada offers members and the public valuable services such as our Beauty Specialist Certification Program which equips beauty advisors with important information on ingredient/product safety and our Export Certificates Program which facilitates international trade for Canadian business. We also operate Cosmetics Magazine and its associated event-based properties – the Cosmetics Outstanding Service Awards and the Canadian Beauty & Fragrance Awards. These industry-based properties provide Cosmetics Alliance Canada with an effective vehicle to reach beauty professionals and educate consumers.