Sterly brings gamified business Logic to the traditional sector. Financial, Tech, and Game experts have combined their knowledge in order to bring revolutionary game industry business logic to the traditional sector, that lead to the creation of Pepi - an alternative to loyalty programs. Pepi is a virtual currency that can be issued by any company which consumers can purchase from the company to later redeem for products. The companies will attach incentives to consumers to do larger purchases of Pepi.