In 2016 I opened the Lancashire office of Promedica24, UK’s fastest growing live-in care provider of live-in care for the elderly and vulnerable. I was motivated by a personal commitment that everyone should have the choice to live comfortably, in safety and with dignity in their own homes. Many elderly live alone or have families that live far away and worry about the wellbeing of mum and dad. Live-in care is a genuine alternative to living in a residential care home, it entails having a carer live with you or a loved one, in your own home, so that you have personal support, whenever it’s needed.