Dating back to the sixteenth century, in Central Europe countries, towards the need to delimit pastures without obstructing the landscape with vertical elements, it was created an element consisting in a ditch enclosed by a stonewall. This minimal mark in the landscape got its name from the onomatopoeia “Ha! Ha!” exclaimed from the shepherds surprised by its discreet presence. The brand becomes associated with a sensible and rational form of intervention, where the design urges for integration and function, highlighting the qualities through subtleness of detail.