Southwest Ontario Tourism Corporation (SWOTC) is the provincially mandated Regional Tourism Organization for Southwestern Ontario, also known as Region 1. The region is publicly branded as ‘Ontario’s Southwest’. SWOTC works with nine Destination Marketing Organizations (DMOs) and tourism industry stakeholders across Southwestern Ontario to promote Ontario’s Southwest as a vibrant and prosperous tourism region. Our priority Strategic Market Sectors of focus are Culinary, including Wine & Craft Beer, Waterfront, which directly includes Beaches, Boating, & Fishing and indirectly includes Birding, Cycling, Motorcycling, & Camping, and Significant Event Opportunities.