Digital is complex, you need an orchestra director. We manage Sales, Marketing, Service processes by defining strategy, processes and guiding execution. What do companies have in common today? The need to innovate, to introduce new products, services, methods and processes. The opening of new markets. The acquisition of new channels. The introduction of a new organizational structure that creates value and transfers it successfully to the market. We define the digital change Digital is not an industry, a business function, a business. It is an ELEMENT, like electricity, paper, wheel, fire. It now involves all our activities, enables new processes, new business models, generates innovation. Digital Marketing and innovation go hand in hand. Every day there is something to discover, new tools, a new strategy, a different methodology and process. There is no standard in a world where "change" and "challenge" are the key words that guide it. Digital can be COMPLEX, but it doesn't mean it's difficult. It requires a better understanding and attention to the multiple aspects that define it.