The Journal of creative communications (JOCC) is a prestigious international double-blind peer-reviewed journal published by SAGE and supported by MICA, The School of Ideas. JOCC encourages inquiry into contemporary communication issues within wider social-economic, marketing, cultural, technological, and management contexts. The journal also provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. It welcomes research papers and articles dealing with innovative and alternate ways of doing research that pushes the frontiers of conceptual dialogue in communication theory and practice. The Journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communications, communication management, mass and new media, and development communication, among others. Editor: Manisha Pathak-Shelat, MICA-The School of Ideas, Shela Ahmedabad, India Associate Editors: Kallol Das, MICA-The School of Ideas, Shela Ahmedabad, India Yangsun Hong, Department of Communication and Journalism, The University of New Mexico, USA Rajat Roy, Bond University, Australia Kjerstin Thorson, Michigan State University, USA Yuan Wang, Department of Media and Communication, City University of Hong Kong