In everything we do, we believe in challenging the existing. We believe in going one step further, doing it smart. We believe that every individual that loves playing, loves the challenge, and loves the feeling of battling and winning by being smarter and better. We believe that the “play & battle” gene can be a positive force that drives people together to gain a feeling of being part of a global game community and worldwide race competition driven by skills. The way we challenge the existing is by making our product a true native, a trigger and motivating to use and a way forward to earn honor or to get a future way of living. We do this by making the greatest skills based eSport race game. It is immersive, challenging and fun. Easy to learn, hard to master. And for our sponsors and partners we have something special: Though our advanced audience monetization platform (IBM Watson) brands can optimise their fan experience and create true fan engagement. The platform can identify and categorise individual fan behaviour, and analyse the complex activity of each fan. By this we can predict response and how brand messages create the best reaction. Sponsors and advertisers can access all information in dashboards with real-time data and customized information. Insights can be created and predictions on future customer behaviour can be undertaken. This will increase ROI and maximise effect for every sponsor.