We are consultants for family business, specialised in understanding and managing the dynamics where family, ownership and business systems overlap. The key challenge lies at the conflicts between the systems, each having different needs. Their differing purposes and priorities produce the special tensions that exist in family firms. Most family businesses find that reconciling these differences, calls for counter intuitive thinking and unconventional actions. Legal or technical solutions, no matter how good, will only succeed if they have the backing and support of all 3 systems. We work with professional advisors facilitating the alignment between each of those conflicting systems, ensuring more effective outcomes for both the business and the family.