Jack Austin is the founder of Grassroots Content. He’s originally from the UK, but now living in Da Nang, Vietnam with a dream. What’s the dream? Content that actually makes a difference to your business performance. That’s right - not just empty words, not just SEO, not just the latest thing that everyone says is a game-changer, but nobody can prove. Most businesses spend thousands on content that doesn’t make any difference to their traffic or sales performance. A lot of them don’t even track performance to see if it does. Why? Because they usually just outsource to various businesses that each handle one part of the process. Whether that be SEO research and guidelines, the writing and editing itself, or the uploading and optimizing on site. The problem? If you don’t have a holistic view and control of the end-to-end process, how can you be sure what makes a difference? How can you know every part of the journey adds value to the end result? The answer? You can’t. But we can. Let us take the end-to-end delivery of content from research to publishing on site and watch your traffic explode, CTRs go through the roof, and sales follow suit. Why risk using various ‘experts’ that don’t join up their thinking and blame each other when the results don’t come in. Our content wants to be read, it’s ready for Google to rank, and we know your customers will want to click. Why not give us a try and save yourself headaches and disappointing sales results later. We deliver over 500k words each month to our clients. It's time for you to join their happy ranks! That’s the Grassroots Content way, and that’s my dream.