Rethinking your strategy, just when marketing is getting more complex… this should be top of everybody's to-do list: > Miss Marple is on the case Multiple channels and tools, smaller budgets, increasingly fragmented targets… Today's marketing has become something of a puzzle. To solve it, you need to follow Marple's example and investigate. Focus on the targets and put yourself in someone else's shoes, in order to assimilate, experience and understand their behaviour. > The bright side of the moon Next up are creativity and innovation. But brainpower is fuelled by emotion as well as rational thought. Especially when you're searching for a different solution - one that sets you apart from the competition. It's not enough for a strategic recommendation to just be unique. It must be tailored, which is a million miles from the concept of 'one size fits all'. > Head in the clouds, feet on the ground If a strategy is going to work, it must be realistic, practical and doable. It also needs to be rolled out quickly and easily. marple & moon offer practical support to clients, so they can put theory into practice. Skills, processes, budgets and internal organisation are also taken into account in roadmaps. When needed, coaching enables your team to ensure the strategy's implementation is a smooth experience they can claim their as their own. marple & moon also strongly believe in collaboration, transparence and personalisation. Let's meet for coffee soon!