KUI, which means STAR in the Ijaw tribe of southern Nigeria, is a personal care brand focusing on making products that helps you realise your potential. We believe we are our KUI selves when we are our true selves. We believe Individuality is undeniably beautiful, and to be truly beautiful is to be completely in love with oneself. WE BRING OUT THE STAR IN YOU! KUI, which means STAR in the Ijaw tribe of southern Nigeria, is a personal care brand focusing on making products that helps you realise your potential. We believe we are our KUI selves when we are our true selves. We believe Individuality is undeniably beautiful, and to be truly beautiful is to be completely in love with oneself. OUR VISION To change the fabric of our society, to make products that are inspirational, aspirational, trusted and valued. To focus on our results being above and beyond expectations while maintaining honesty and an openness of our limitations. To control the Integrity of our Identity while building on the ideals of self growth, love and appreciation. OUR MISSION Develop products that spread self-love Encourage personal and societal development Stick to the adage "Knowledge is Power" Use business to inspire, create and educate Our first range of products are The Tea Tree & Cinnamon collection featuring a Moisturising Shampoo, Moisturising Conditioner, Leave- In Conditioning Hair Mist and Moisturising Hair Cream.