The biggest problem many businesses face as it relates to priorities is this: Most business leaders and many of those they employ operate with the belief that the priorities for their organizations have been clearly communicated, thoughtfully defined, and that there are processes and programs in place to prove it. Unfortunately, upon minimal investigation, we often find that no less than one level down from the board room, the true priorities of the organization and its leaders are often not known and more often misunderstood. There is no "buy-in", and many good-meaning, well-skilled employees operate with the hopes that what they do supports the corporate mission, and that if they continue to work hard, somehow they will be considered to have adequately helped to achieve the goals and compensated for moving the team forward. For many companies, the energy, productivity, and performance wasted as a result of this misalignment is enough to get any CFO's attention. Statistics have shown that American businesses lose hundreds of millions of dollars every year on the lack of alignment, understanding and buy-in on the company's priorities. This is precisely where Starkatecture comes in! Our mission is to help businesses define their priorities in crystal clear terms, communicate them at all levels of the organization, ensure full understanding is achieved, and build repeatable, systematic processes for measuring, adapting and sustaining.