Investors are usually faced with too much choice, or too little. In making that choice, they are almost always under-informed, and the experience is often arduous and time-consuming. Human Financial’s investment technology provides the platform for investor-centred choice through a range of carefully-curated risk and theme-based model portfolios. This modern investment platform empowers advisers through intuitive functionality; and it provides the foundation for effective investment marketing, whether digital or face-to-face.