Helping individuals and businesses solve the problems that stand in the way of innovation for products that need to get made and sold. * How to get and keep the customers involved so that they buy what you create again and again. * How to get the business to work cross functionally so that every team is behind the goal. * How to bring true creative power to the ideation, concept development, prototyping and validation so that you know the customer is on board. * How to knit together the manufacturing strengths and technical capabilities with what the customer really wants.