Advice Wallet is social networking platform for customer acquisition and retention. Advice Wallet empowers any local business to create a customized acquisition and loyalty program online in minutes. The value of the service to businesses extends far beyond simple driving sales; it offers tools to build a lifetime relationship with customers and reach their social connections. Customers are engaged with their friends in a game of earning points and exchanging them for valuable rewards wherever they go. Advice Wallet provides analytics for businesses to keep track of their campaigns and convenient apps for customers.