Aphetor harnesses the power of Gen Z's social media consumption to inspire them to get active, embrace challenges, escape their comfort zones, seek new connections and revel in the unknown. We bring together a diverse mix of kick-ass, fun and unique creators – each of them out there making a positive difference – and give them a unique platform to show what makes them 'Aphetor'. By using this generation’s own culture, values, platforms and heroes, we can inspire them to embrace the Aphetor mindset. In other words to... LET LOOSE!