Content should be better. That’s the idea that lit the fire under Intelligent Ink in 2011. It still drives us today. Better means leading the conversation, not just doing what’s always been done or saying what’s already been said. Better means adding value for the people you’re here to serve – it means serving them up something extraordinary. Content that creates meaning, creates impact and creates connection builds your reputation. It moves you from expert to trusted authority. It’s you, understood.