In early 2000, a chance friendship with a Columbian gemologist led to an apprenticeship. In 2004, SuLin turned hobby into profession with a debut collection in MoMaMi, London. Her first jewelry collection in Singapore was launched in September 2006. SuLin Serio jewellery is often regarded as “wearable art” by a steadily growing clientele. Since SuLin's launch is London, SuLin Serio's name has since spread mostly by word of mouth in Singapore and overseas. Popular for her bold statement pieces, she juxtaposes chunky, raw nuggets of amethyst, quartz, turquoise against shimmering well cut citrine, onyx and agates to optimize visual impact. “Customers say my pieces evoke interest and spontaneous conversation, and they derive much pleasure from wearing them. Whilst diamonds are a girl’s best friend, semi-precious stones allow for more dramatic and sizable creations. ” says SuLin.