Group RFZ is a digital measurement firm that enables clients to understand and demonstrate the impact of their content and influencer marketing. Our measurement solution helps leading companies go beyond basic, and often irrelevant, behavioral metrics and capture the true impact of their digital initiatives - how it made consumers’ feel, the impression it left, and the effect on the brand. Utilizing a unique blend of market research and adtech, Group RFZ empowers clients to achieve and demonstrate ROI, make smarter decisions and optimize their efforts.