What does it take for a brand to survive in today’s world? What does it take for a brand to survive a business climate that is hyper-informed, constantly disruptive, and evolving faster than ever before? Relevance, Authenticity and Awareness are the underlying principles behind the Forever Brand Philosophy. Without these, a brand will simply exist. Great brands are aware of their own identity, as well as their place in this world. Great brands are honest, too. They are upfront about their capabilities and communicate transparently. And finally, great brands are relevant: they are open to change – in their organisation, in their processes and in their outlook.