ARRA Beauty is a local Indonesian cosmetic brand, launching its first product in September 2018 to become a cosmetic as well as a mainstay care for all women from various backgrounds and generations. ARRA Beauty believes that beauty products must not only make beautiful women from the outside, but also keep their natural beauty from within and safely for every user. At present, ARRA Beauty has launched seven anti-aging matte lip with various color variants that are suitable for all skin types and a single lip serum that functions as an anti-aging lip and lower eye.