The Institutional Money Market Funds Association (IMMFA) is the trade association which represents the European Money Market Fund industry. IMMFA seeks to promote and support development of the industry by: - Ensuring that IMMFA members offer a consistently high quality product to investors, in particular by maintaining a set of best practice standards in its Principles of Best Practice; - Informing and influencing policy makers regarding money market fund issues; and - Educating investors about money market funds and providing timely data on members’ funds. All IMMFA members agree to abide by the IMMFA Principles of Best Practice.