Driven by a desire to give you the best all-round experience we possibly can, our New Thinking is all about challenging conventions and pushing the boundaries. This determination to see things differently is what keeps us - and our owners - moving forward. It could be anything from creating core technologies for fuel cell, electric and hybrid cars to bringing communities together through international football sponsorship - even designing our own robots to build our vehicles. Over the last 40 years, it's made us a leader, not a follower - and it's helped us on our way to becoming the world's fifth largest and fastest growing automotive manufacturer.