Animusic is a content creation company focused exclusively on computer animation of music. We primarily create original content, such as our "video album" DVDs, but have also produced animations for corporate clients such as HP, Disney, and Texas Instruments. Both our graphics and music are entirely digitally synthesized. We “invent” imaginary Virtual Instruments by building computer graphics models of objects that appear to create the sound of the corresponding synthesized music track. Virtual Instruments range from being reminiscent of existing instruments to arbitrarily abstract. The animation of graphical instrument elements is generated automatically within our proprietary software called ANIMUSIC|studio. Our technique is analytical and note-based (as opposed to being reactive and sound-based). Our internal software continues to move towards interactive real-time application, but our focus continues to be on pre-rendered content (e.g. DVDs) rather than interactive applications such as video games.