Brand Philosophy We live by the Surinamese saying “krien taki na krien libi”, which loosely translates to “clean talk is clean life". This saying underpins our philosophy, actions and approach to encompass sustainable, ethical and inclusive principles in everything that we do. Our logo, the “mattenklopper” aka the Dagi knot, originates from Surinam and West Africa. Although it has a variety of meanings in different parts in the world, for us the knot stands for connection, and that’s exactly what we are all about. We believe that personal care is at the foundation of human health, wellbeing and a conscious lifestyle. We are an Amsterdam-based skincare company that creates vegan, natural and easy-to-use products for everyday self-care. Combining a wealth of knowledge on natural remedies with the science of skin, KRIEN offers a range of nourishing and efficient products developed in our own lab, that simply live up to their promise.