Inspired by and designed in London, Hook LDN is a British eyewear brand that specialises in creating high quality, style led designs that are influenced by our passions for music and fashion. Born and raised within a music environment, the team behind Hook LDN came together to build a unique and authentic brand with longevity and sophistication. From communicating our stellar relationships with music artists and fashion influencers, to supporting and promoting new creative talent, Hook LDN has a mission to become an integral part of our consumers' lifestyle.