Ideagarden helps organisations improve and evolve customer experience via digital and direct communication channels. There are four key areas to the business: speaking, education, strategy and experience design. Ideagarden was founded by Jenny Williams – a board member of ADMA and previously Managing Director of Tribal DDB. In October 2008, Jenny was joined by former OgilvyOne national Managing Director Phil Smith, and former Y&R Brands Interactive Creative Director Tom Hutton, as shareholders and Managing Partners.