Agriculture is the primary activity in rural India and over 58 per cent of the rural households depend on it as their principal means of livelihood. Though the Government has introduced many initiatives to support the farming community, farmers are unable to achieve scale and monetize their produce in a sustainable manner due to low productivity, lack of market linkages and timely access to finance. For continued growth in the sector, farming community requires better access to finance and markets. Unique features of OrigoFinance include easy access, shorter transaction time with minimum documentation. OrigoFinance offers structured loan products with risk based pricing and flexible repayment options.