When Tassis Media is called upon to increase a company's online presence, we as a collaborative team begin the outreach process. The first step to boosting social media buzz for a company is to identify the types of consumers they wish to reach. By mapping out who a company's customers are, they introduce those customers to exciting content, company updates, or special offers that capture attention and drive more visitors to the social media page. As they attract more consumers, the director of marketing and media monitor the campaign and work with analytics teams to discover which bits of content or offers visitors find most appealing. The director of marketing and media often leads multiple outreach teams and keeps teams on track by following the overall strategic plan. By monitoring progress according to the plan, the director of marketing and media determines what did or didn't work, and adjusts strategies for the future.