Our charity aims to raise awareness of issues around men's mental health and specifically, suicide. Every year as many as 6,500 people take their own life in the UK and statistics show that this happens every 40 seconds globally. Our mission is to reduce these numbers and move towards a world where suicide no longer exists. Barbers and hair professionals are in a unique position to offer support to their clients. We train them, not to be therapists or counsellors, but to RECOGNISE where someone might be struggling, ASK direct questions, LISTEN without judgement and signpost them to further HELP. The more barbers we can train, the more people we can reach, the more opportunities we have to potentially save someone's life.