Founded in 2000, The Basis Group is a marketing and brand development agency servicing the high-tech, business-to-business market. Since its inception, TBG has led successful branding and re-branding efforts of companies ranging in size from small startups to large enterprises. TBG has developed a proprietary branding methodology that begins by helping the client clearly understand who they are, what their value proposition and differentiation are and then objectively defining key brand builders that act as the foundation for all future branding activities.