Azerbaijan is a true amalgamation of the East and West with the country encircled in scores of natural beauty speckled with modern architecture and rich medieval history. From Baku’s modern Flame Towers, to the depths of the medieval UNESCO World Heritage site, there’s something for everyone in Azerbaijan. A constantly evolving tapestry of life and energy from bazaars to jazz clubs makes it an ideal destination for family holidays as well as solo travels. As the official tourism board of Azerbaijan, our role is to showcase the hidden gems of the country and to enhance its destination value to a global audience. Our global campaign ‘Take Another Look’ invites travellers to experience Azerbaijan from a unique perspective while discovering its untold stories and secrets. Situated at the crossroads of Eastern Europe and Western Asia, Azerbaijan has nine of the world’s eleven climate zones, offering travellers a European experience all year round. With high-profile sporting events, varied hospitality offerings that range from luxury collections to B&Bs; a vibrant gastronomical experience; spectacular landscapes including summer countryside and winter ski slopes; adventure trails; and cultural events; Azerbaijan is in an excellent position to cater to high volumes of tourists seeking authentic local experiences.