Niche is a modern apparel collection with rich textures and textiles and distinctive architectural details. It made in the USA and found in high-end boutiques across the USA and Canada. In 2016, Niche celebrated its 20th anniversary as a fashion brand. The Niche flagship boutique is in San Antonio, Texas at the Historic Pearl Brewery, across the river from company headquarters. The collection draws inspiration from this energetic district of culture, creativity, cuisine and fashion in the Alamo City.