C&W Champions unites businesses, organisations and individuals across the area in a powerful network to help develop and promote Coventry and Warwickshire and raise its profile. Champions are proactive advocates for the area who want to help influence how the area is perceived and portrayed, and make sure the area is talked about in the right places and by the right people. Coventry and Warwickshire Champions are proud, positive and passionate about their place. They recognise the difference they can make by championing the place professionally, publicly and with pride.