OUR VISION: Transparency in the true quality and shelf life of food for everyone – for a more ecological and economical food system. PROBLEM; As fresh food is natural produce it shows a big variance in quality and shelf life depending on the different conditions during growth, harvest and the supply chain. Therefore, retailers face the risk that the produce spoils earlier than expected, even before selling. The result: food loss, lower margins, and high process costs. SOLUTION: Through AI and food spectroscopy FreshIndex makes it possible that the true quality and shelf life of fresh produce can be measured at each step of the food supply chain using real-time risk quantification (filed for patent). BENEFITS FOR RETAILERS: -- 5x faster and more objective quality control at goods receiving. -- 30 % less food loss though optimized warehousing thanks to known remaining shelf-life. -- 12% higher margins through differentiation by confirmed food quality and by quality sensitive pricing.